Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa

Profile

Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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How to future-proof Africa

Solutions to problems often require a change in behaviour, which in turn leads to other inventions. The result is a wheel that is spinning faster and faster, and one that is creating anxiety - more recently about jobs...

By Danette Breitenbach 21 Sep 2018

#SBSJA18: A celebration of verified journalism

This year's Standard Bank Sikuvile Journalism Awards celebrated journalism and its contribution to the country's society and democracy with the Gupta Leaks articles awarded the prestigious South African Story of the Year...

By Danette Breitenbach 14 Sep 2018

How significant is DOOH vs static OOH?

JCDecaux OneWorld launched AM4DOOH, a research project which exposed 500 people in four European markets to a digital virtual city's adverting...

By Danette Breitenbach 11 Sep 2018

African research dominated by mobile, social media

There is a demand for insight into African markets and much of the data collection is done via mobile, social media and CRM...

By Danette Breitenbach 6 Sep 2018

Nielsen Smartstore: Keeping up with shoppers today and tomorrow

Shoppers are changing at such a rapid pace, and while there are many methodologies to understand shoppers, a tool to help us move with the rapidly changing shoppers is needed...

By Danette Breitenbach 29 Aug 2018

Ask Afrika Icon Brands research: Fomo or doing good?

In a world where everyone wants to be a disruptor, ask yourself why are you 'disrupting'? Is it just Fomo or are you busy with something that is better for the world?...

By Danette Breitenbach 27 Aug 2018

Proudly SA launches online shopping site

Proudly South African (PSA) has created an e-shopping site www.rsamade.co.za, in partnership with RSA Made...

By Danette Breitenbach 22 Aug 2018

Magazines ABC Q2 2018: Decline continues

The decline in magazine circulation continued unabated. Total Magazine circulation declined by 3.9% on the previous quarter, and by 15.1% on the prior year...

By Danette Breitenbach 14 Aug 2018

Newspapers ABC Q2 2018: Static, with some highlights

The second quarter of the 2018 Audit Bureau of Circulations of South Africa (ABC) shows a static Total Newspaper circulation compared to the previous quarter...

By Danette Breitenbach 14 Aug 2018

#IFE2018: In the business of franchising, talk to the numbers

What really counts is money. It is why people are in business and for franchisers, this means guiding their franchisee on the franchise runway to achieving their goals...

By Danette Breitenbach 4 Jul 2018

#IFE2018: Finding the emotional connection

People connect differently and define an emotional connection differently, so while an emotional connection builds consumer trust and sales growth, it is a difficult connection to achieve...

By Danette Breitenbach 4 Jul 2018

#MFGIndaba: New dawn for the economy

Manufacturing is an indispensable sector if South Africa is to achieve its economic growth targets in future...

By Danette Breitenbach 27 Jun 2018

#MFGIndaba: Driving the industrial effort

In his keynote address to the Manufacturing Indaba, Department of Trade and Industry director-general, Lionel October, referred to the Industrial Policy Action Plan 2018 and its focus on key themes...

By Danette Breitenbach 27 Jun 2018

#MFGIndaba: Expect to be disrupted

Innovation happens at the speed of trust, not the speed of technology. Roby Stancel from Virtual Consulting International explains this using the automotive industry as an example...

By Danette Breitenbach 27 Jun 2018

#MFGIndaba: Industry 4.0: good or bad for manufacturing?

The two countries with the lowest employment in the world, Germany and Japan, are also home to the world's most automated manufacturing industries in the world...

By Danette Breitenbach 26 Jun 2018

#MFGIndaba: Exponentially manufacturing tomorrow

What took 100 days before, now takes 100 seconds. Manufacturing cannot continue to operate as it always has, and without some type of innovation it will not survive...

By Danette Breitenbach 26 Jun 2018

#MFGIndaba: Business beyond 2020

For manufacturers to stay ahead they need to think consciously about the next thing and come up with the next thing...

By Danette Breitenbach 26 Jun 2018

#MFGIndaba: An uncomfortable world

In same the way as the 1st, 2nd and 3rd Revolutions did, the 4th Revolution is creating discomfort around the globe...

By Danette Breitenbach 26 Jun 2018

#MFGIndaba: Factory of the year launches in SA

A benchmarking competition that recognises manufacturing excellence, Factory of the Year was launched locally at this year's Manufacturing Indaba...

By Danette Breitenbach 25 Jun 2018

#MFGIndaba: Manufacturing key to growing SA economy

With its multiple effect, manufacturing is the one sector in the economy that has the potential to create the jobs the country needs so desperately. But the industry is under threat and has declined...

By Danette Breitenbach 25 Jun 2018

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