Carmen Murray

Founder and Tech Visionary at Boo-Yah!
Location:Johannesburg, South Africa


Carmen Murray is the founder of Boo-yah! and has become a household name among marketing professionals as a result of her inspirational "masterclasses". These sessions have reached thousands of marketers across SA. Carmen has been an inspirational speaker at more than 100 events in 20 countries to a combined audience of over 21,000 people Industry Contributions and an array of local and international business schools.
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Youth perspectives: Pet peeves and thrills of brand content on social media

It's time for the millennials to step aside, because Generation Z, the most connected generation of our time has already entered the workforce...

By Carmen Murray 15 Oct 2018

Let's get phygital: How to protect yourself from the unconscious flow of data

We now live in an age where our physical selves live along our digital selves. What you do offline is shared online and "peacocking" has become prevalent for digital citizens of the 21st century...

By Carmen Murray 9 Oct 2018

Welcome to the era of the matriarch

Faith Popcorn, the Nostradamus of marketing and most accurate futurist, called it out in her book, "Eve"olution in 2000 about how women would rise and revolutionise society. While we still have a long way to go, our society has reached a tipping point. Women are calling for gender parity, especially in previously male-dominated industries such as Stem...

By Carmen Murray 10 Aug 2018

Do you know what it takes to build a 21st-century brand?

With the rise of the connected individual, marketers must re-think the way they build a brand to be future fit for the digital savvy consumers...

By Carmen Murray 12 Jun 2018

11 valuable lessons from 11 wonder women in digital

Carmen Murray, shines a light on some of the female trailblazers bucking the digital trend in South Africa...

By Carmen Murray 14 Feb 2018

How the thunderbolts of transformation impact the future of work

With the hype around the fourth industrial revolution, AI, robotics and what this means for our careers, Carmen Murray, articulates how this impacts the future of work...

By Carmen Murray 8 Feb 2018

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